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Podcasts #4: Bridal Trends 2020 with Michelle from Justin Alexander

Bridal Trends in 2020

with Michelle Briley from Justin Alexander

Welcome back to the MaeMe Bridal Podcast. I’m super excited about this episode because we have a very special guest with us today, Michelle from the Justin Alexander Bridal Company! She is here today to talk about bridal fashion trends for 2020 and what we can expect from the runway this season! We also dive into what goes into the design process of creating a wedding gown and a few behind the scenes details about the wedding industry!


Before we jump into fashion, let me introduce Michelle to you guys! She was born and raised right here in New Orleans and was first introduced to the bridal industry right here at MaeMe as a bridal stylist! During her time at MaeMe, she became engaged and became a #maemebride herself, and then the store manager. A few years later, she relocated to the New York area and became part of the Justin Alexander bridal team, working with boutiques for special events, trunk shows, wedding dress selection and review, and brand awareness. So, here we are, full circle! Michelle is back at The Bridal Boutique by MaeMe in New Orleans to discuss what bridal trends we can expect to see from the wedding industry in 2020!

Before we jump into trends, I’d also like to introduce you to Justin Alexander!

Justin Alexander has been a staple in the wedding industry for over 70 years! The company launched their first collection in 1946 as T & G Bridal specializing in bridal accessories. The company has expanded worldwide and is known for their gorgeous bridal collections designed for both the classic and contemporary bride, alike. The namesake of the company is the original founder’s son, Justin Alexander Warshaw, who now acts as President and Creative Director of Justin Alexander Bridal. Justin Alexander currently offers 5 bridal collections: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity, and Sweetheart bridal. The Justin Alexander bride is timeless and elegant, a perfect fit for our Southern bride!

Melissa with Justin Alexander’s President and Creative Director at Barcelona’s Bridal Fashion Week

Bridal Trends for 2020

Old Hollywood Glam / Duchess Chic

These gowns are sexy, simple, sleek and modern. They flatter the bride’s curves and make a statement without all the fuss!

New femininity with tiered and ruffled skirts

Tiered and ruffled skirts add the drama with texture and movement, usually seen in a fuller skirt silhouette.

Modern floral elements

Oversized floral laces and 3-dimensional floral accents add an undeniable element of romance to a wedding gown.

Take a look below at a few Justin Alexander wedding dresses that feature these bridal trends! Which one speaks to you?

Old Hollywood Glam / Duchess Chic 

Jacey by Justin Alexander

A striking gown for a modern princess. The dress features a cuffed neckline and cutout illusion V in the middle of the bodice. This gown has everything you want for your big day.

Jayda by Justin Alexander

All eyes will be on you in this crepe long sleeve gown. It features a pearl seam detail down the sleeves, along the wrists and at the neckline. A clean V-back with pearl buttons down the train create this stunning wedding day look.

Tiered and Ruffled Skirt

Jazzy by Justin Alexander

Look opulent in this ball gown with a Sabrina neckline, natural waistline, heavily adorned bodice, illusion V-back, and dreamy layered skirt with horsehair trim.

Thira by Justin Alexander Signature, BRAND NEW!

Turn heads in this dramatic ball gown. Featuring an illusion sweetheart neckline and tiered skirt. Beautifully decorated with 3D flowers, Chantilly lace, beading, and sequins that give this style a perfectly whimsical look. Also available in a lined bodice version.

Modern Floral Elements

Joleigh by Justin Alexander Signature

Fall in love with this Venice and Chantilly Lace fit and flare gown. With thin shoulder straps, the dress hugs your every curve and the Venice lace off the shoulder strap completes the look.

Janet by Justin Alexander

You will be a true bridal vision wearing this off the shoulder A-line gown. This dress showcases allover lace with 3D floral applique details. Button and loop closures adorn the back.

Justin Alexander Trunk Show at MaeMe, February 7-8

We are hosting a Justin Alexander Trunk Show in boutique February 7-8 to debut these 2020 trends! We will see gowns straight off the runway that aren’t available in stores yet, and MaeMe will have special incentives for the weekend! In addition, Michelle from the Justin Alexander team will be in boutique to work with you directly to help you find your dream dress! If you are interested in shopping with us during the trunk show, please call the boutique at 504.266.2771 or visit us online to book! Appointments are required, and we will book up several weeks in advance. Justin Alexander has been an amazing partner of MaeMe’s for nearly 10 years, and we are so excited to see the newest collection!

Xoxo, Melissa

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